Right now.  THIS is the glorious lull during August after many summer activities have come to a close, but before the end of summer is mere days away.  As Stacy pointed out last week, these first couple of weeks in August can feel deliciously slow.  It’s a good time to get back to basics on many levels.  My kiddo, who starts middle school this year (whaatt?!), chose band as his music elective and began saxophone lessons today with his band teacher.  He came home from his lesson excited for band, so naturally I asked him to show me what his teacher taught him.  I was surprised (although I really should not have been) to learn how basic the first lesson was.  The teacher spent most of the 30 minute lesson covering how to pick up the instrument to minimize potential for damage, properly wet the reed, and assemble/disassemble the saxophone.  My kid was told not to practice playing the saxophone tonight, but to practice assembling it. Though I was surprised at the simplicity of the curriculum, it was the most logical and obvious choice for the band teacher and made perfect sense.  Duh.

This idea of learning the basics got me thinking about how easily the simple beginning steps become second nature to us; we almost forget we know them.  As we evolve our behaviors and habits, sometimes we lose the basics altogether.  Revisiting them can prove helpful in improving our processes or simply breathing new life into old routines to keep us engaged in our work.  In keeping with our theme this month, let’s visit another basic of business.

Back to Basics Tip #2: Remember to toot your own horn!  In order to find new clients, as small business owners we have to be willing to open our mouths and talk about ourselves, right?!  If you’re unprepared when conversation turns toward you and your business, you could turn away potential clients before they know anything about your biz.  When was the last time you thought about your elevator speech (you know, that 15-second commercial for your business when someone asks you what you do for a living)?  Is it concise, informative, and intriguing?  If not, it may be time to tweak it.  The right elevator speech can seduce a potential lead to learn more; the wrong one can go over like a fart in church and induce deafening silence.

Stay tuned next week for another easy way to get back to basics in your business to help you build a strong foundation for your clients.